Arc’teryx has opened its first Alpha-concept store in downtown Toronto.

The large-format outlet is the company’s largest in Canada and comprises 9,274 square feet. It is located at 50 Bloor Street West. The concept name is derived from the mountain equipment and apparel chain’s hard shell Alpha SV jacket.

The store includes the chain’s largest service centre.

“As we embark on this new chapter in Arc’teryx’s retail journey with the launch of our new Alpha store format, we are dedicated to investing in the Toronto community and creating a hub for immersive storytelling and engagement,” said Megan Cheesbrough, vice-president of North America Retail at Arc’teryx. “Our growth globally is rooted in community connection, and as a brand born and raised in the B.C. Coast Mountains, we are committed to meeting our guests where they are while maintaining a true connection to our Canadian roots.” 

North Vancouver, B.C.-based Arc’teryx said the inaugural Alpha store format will anchor future stores featuring the same concept, starting this summer.

Get Ready for Canada Kick-off

Connect CRE will hold its inaugural Canada Kick-off Event in Toronto on June 11. This will be Connect’s first commercial real estate industry conference in Canada. Panelists will include Syl Apps, managing director and co-country head for Hines; Lindsay Brand, chief investment officer at Concert Properties; Mark Kenney, CEO of Canadian Apartment Properties REIT; and, Marie-France Benoit, Avison Young’s director of Canadian market intelligence. Come and gain insights from industry leaders on such matters as buyer sentiment amid a lower interest-rate environment, cross-border commercial real estate transaction trends, and investors’ outlook for 2024 and beyond. Register today.