Crestpoint Real Estate Investments has unveiled its upgrades to a 540,000-square-foot downtown Toronto office tower.

The company has revamped 121 King West into Roserock Place, a commuter-friendly hub situated in the city’s financial district. The revitalization is part of a trend whereby Canadian investors and developers are upgrading downtown office properties to offset vacancy and the effects of the COVID-19 pandemic and hybrid work movement.

With a focus on hospitality and a tenant-first philosophy, Roserock Place reimagines what modern office spaces can offer in one of Canada’s largest cities, said Crestpoint.

The original building, designed by famed Montreal architect Arthur Lau in 1984, has undergone a major overhaul. While the building’s distinctive pink granite facade has been preserved, the building has been redesigned to deliver innovative services and dynamic workspaces, all while maintaining direct access to Toronto’s PATH system, and convenient proximity to both St. Andrew and Union Stations, said the company.

Crestpoint collaborated on the redesign with JLL, B+H Architects, Eventscape, POI Business Interiors, and Whitman Emorson.

“It takes a collective effort to build a community,” said Teodor Kelebay, Crestpoint’s manager of asset management at Crestpoint. “By leveraging the insight and creativity of leaders in different fields, we’ve elevated the office experience to meet the demands of today’s users. Roserock Place embodies a community built on care, with vibrant spaces and programming that foster spontaneous connections.”

The new space is designed to be an experience rather than just an office, according to Crestpoint.

The building’s app acts as a digital hub, allowing tenants to connect with the building’s concierge, stay updated on events, and participate in a variety of health, wellness, and cultural programs aimed at creating meaningful interactions.

At the heart of Roserock Place is a luxurious tenant lounge and social club, which boasts a 22nd-floor terrace with a rooftop garden, a bar, lounge, library, and even a sports simulator. Tenants can access breakout rooms, boardrooms, and high-tech conference areas, making it an ideal setting for both work and relaxation. The building also features “alonement” spaces for those who prefer quiet solitude, along with hotel-quality end-of-trip facilities, including showers and bike storage.

“People have more flexibility than ever when it comes to where they work,” said Max Rosenfeld, executive vice-president and head of asset management at Crestpoint. “After researching innovation-forward markets like [New York City] and London, we saw a clear gap in Toronto’s multi-tenant office buildings. We set out to create something different with Roserock Place. Our mission is to design an office building that becomes the top choice for design, productivity, and community-focused companies and employees, offering dedicated workspaces that boost engagement and excite people to get into a dedicated workspace.”

Roserock Place is also committed to sustainability, according to Crestpoint. The building is targeting a 10% reduction in energy consumption using the EcoTracker system, and it features comprehensive recycling and waste-management programs. A key green feature is the rooftop garden, which is populated with drought-resistant and native plants, contributing to both sustainability and aesthetics. The building’s windows were fully replaced in 2022, a move that has enhanced energy efficiency and reduced the overall carbon footprint, according to the company.,

With its design features, amenities, and commitment to sustainability, Roserock Place is setting a new standard for Toronto’s office spaces, said Crespoint. The company said the “transformation” has already sparked increased leasing activity, positioning the building as a premier destination for companies seeking a blend of productivity, community, and innovation in a boutique Class A environment.

Crestpoint’s revitalization of Roserock Place marks a significant step in shaping the future of work in Toronto’s downtown core, the company added.