Heal Wellness has opened a new location in Woodstock, Ont., marking the latest expansion for the smoothie and açaí bowl quick-service restaurant brand.

The new restaurant, located at 860 Dundas St., comes as parent company Happy Belly Food Group continues to expand the brand across Ontario through what it describes as an asset-light growth strategy.

Woodstock was selected because of its location along the Highway 401 corridor, growing residential base and expanding retail sector, with the company citing increasing consumer demand for health-focused food options, said Happy Belly.

“Opening Heal in Woodstock marks another meaningful milestone in our Ontario expansion strategy,” said Sean Black, CEO of Happy Belly. “This location reflects our continued focus on expanding Heal into strong, community-oriented markets with favourable demographic and traffic fundamentals. Woodstock benefits from steady population growth, a growing commercial base, and a well-balanced mix of residents, commuters, and families seeking convenient, health-forward food options. These characteristics align well with Heal’s functional, grab-and-go offering and support sustainable, long-term unit performance.”

Black said Heal has 41 locations open with more than 167 additional locations in development across Canada and the United States.

“We are just getting started,” Black said.

Heal remains a key driver of growth within Happy Belly’s broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction, and operation, he added.

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