Home values across the 16 cities selected to host matches during the 2026 FIFA World Cup have increased by an average of 44% since the tournament was awarded to the joint Canada-U.S.-Mexico bid in June 2018, according to an analysis by Enness Global.

The study compared home-price growth in Toronto, Vancouver and other host cities from the time the tournament was awarded to the latest available market data and found that every city analyzed recorded positive growth over the period. The property types including all types of residential assets, including single-family homes, apartments and townhomes, an Enness spokesman told Connect.

Mexican host cities posted the strongest gains. Guadalajara led all markets with house prices rising 111.6%, followed by Monterrey at 99.7% and Mexico City at 60.7%.

Among U.S. host cities, Miami recorded the highest growth at 71.3%, followed by Kansas City at 66.2%. Dallas (44.6%), Philadelphia (43.8%), Houston (43.4%) and Los Angeles (42.6%) also posted substantial increases.

Elsewhere, Atlanta saw house prices rise 31%, while Toronto recorded growth of 23.6%. New York and New Jersey posted gains of 18.8%, and Seattle increased 14.8%. Vancouver and San Francisco recorded the lowest rates of growth, at 8.6% and 2.9% respectively, although both markets already had significantly higher price levels than many other host cities when the tournament was awarded, Enness noted.

The company said major international events often coincide with infrastructure investment, urban regeneration, increased global visibility and greater inward investment, factors that can support long-term property-market performance.

“There’s a tendency to view major sporting events through the lens of what happens during the tournament itself, but from a property perspective the real story often starts years earlier,” said Enness CEO Islay Robinson.

“The cities selected to host events on the scale of a World Cup benefit from increased international exposure, infrastructure spending and long-term investment that can help strengthen the appeal of the local market well before the first match kicks off.

“Of course, the World Cup isn’t the sole driver of house price growth and many of these cities have benefited from wider economic and demographic trends over the last eight years. However, major global events can act as a catalyst that accelerates investment and reinforces a city’s position on the international stage.

“For high-net-worth investors, this is often where the opportunity lies. The greatest gains are rarely made once the spotlight arrives, they’re made by identifying cities with strong long-term fundamentals before global attention turns their way.”

Enness sourced its data from the Canadian Real Estate Association; Mexico’s Sociedad Hipotecaria Federal House Price Index; and Zillow Home Values Index for U.S. home-price comparisons.

London-based Enness is a leading global brokerage for high-value finance, specializing in securing large or complex mortgages and structuring bespoke financial solutions for high-net-worth individuals.

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