Best Buy Canada and Bell Canada have agreed to operate 165 consumer electronics stores across the country.

The Source, a wholly owned subsidiary of Bell, currently operates the stores. But the Source will be rebranded as Best Buy Express, a smaller version of the big-box electronics retailer’s usual store format.

The rebranded stores will offer consumer electronics from Best Buy and telecommunications services via Bell.

“Best Buy and Bell will invest in an updated store experience, as well as an expanded product assortment, customer experience and training,” the companies said in a news release.

If all goes according to plan, Best Buy will expand its presence in malls and mid-sized communities through the former Source locations.

“We’re excited to collaborate with Bell on this unique venture to expand Best Buy’s presence to new communities across the country,” said Ron Wilson, Best Buy Canada’s president. “We’re very proud of our store experience and these updated small stores are sure to appeal to new and existing Best Buy customers.”

Photo: Best Buy Canada