Dilawri Group has launched a new INEOS Grenadier dealership development project near Toronto’s Pearson International Airport.

The project is located in the 401 Dixie Automall in Mississauga, Ont. Dilawri has opened a temporary location to allow customers to connect with the brand. The location is of the first of two dealerships sporting the INEOS Grenadier banner in Canada, said Dilawri, the country’s largest automotive group, in a news release.

The INEOS Grenadier is a highly popular four-by-four SUV model known for its off-road capabilities. North American sales began in September 2023.

“It has already made an impression on automotive enthusiasts around the world—now it’s time to show what the Grenadier can do in the Canadian context,” said “

The vehicle’s maker, INEOS Automotive, is a subsidiary of U.K.-based giant INEOS, which produces petrochemicals, specialty chemicals and oil products.

Toronto-based Dilawri’s national network represents 38 of the world’s automotive brands at 81 franchised dealerships in Canada and the U.S.