Dilawri has opened a new two-storey Genesis dealership in Regina.

The newly constructed 6,000-square-foot facility, located at 444 Broad Street, is designed to deliver the Genesis Retail Experience (GRX) and reflect the brand’s focus on progressive luxury, craftsmanship, innovation and hospitality, said the company. Genesis Regina has served the region for five years, and the new location is intended to enhance the guest experience while supporting the brand’s expanding product lineup.

The dealership includes a three-vehicle showroom, a dedicated service drive and a new-vehicle delivery room equipped with a Level 2 EV charger. An exterior dual-port DC fast charger is also available for guest use.

Inside, the space features a contemporary lounge with a vaulted canopy and a living green wall, reflecting Genesis’ emphasis on sustainability and human-centred design. The dealership also offers the Genesis at Home concierge service, including at-home test drives, vehicle delivery, service valet and online transactions.

“The grand opening of the new Genesis Regina facility introduces a space that truly embodies the Genesis luxury experience,” said Ajay Dilawri, co-founder of Dilawri. “Through thoughtful architecture, exceptional service, and refined hospitality, this new facility reflects the sophistication of the Genesis brand and the expectations of the guests we proudly serve.”

“This new experience represents an exciting evolution for our team and for the Regina region,” said Kevin Farebrother, general manager of Genesis Regina. “We have always been committed to providing a seamless, guest-centred experience, and this new facility allows us to continue delivering on that promise in a space that truly captures the spirit of the Genesis brand.”

The opening reinforces Dilawri’s commitment to delivering best-in-class facilities across its national portfolio and strengthens its partnership with Genesis Motors Canada, complementing its existing Western Canadian presence, including Genesis Downtown Vancouver, said Dilawri.

Pictured: New Genesis dealership in Regina.

Photo: Dilawri Group