Happy Belly Secures Heal Wellness Location
Franchisor Happy Belly Food Group has secured a new location in the Edmonton area for its quick-service restaurant brand Heal Wellness.
Slated to open in the second quarter of 2024, the restaurant will be located in the Edmonton bedroom community of Sherwood Park, Alta. Heal offers a wide variety of smoothie bowls, smoothies, and breakfast waffles.
“This signing signifies our first location of Heal in Alberta and is a milestone for Happy Belly as we leverage our previous franchising experience to accelerate the organic growth of all our brands, coast to coast,” said Sean Black, Happy Belly’s chief investment operator, in a news release.
“As our stable of emerging QSR brands continues to grow, so does our ability and means to secure prime real estate locations across Canada.”
The Sherwood Park deal comes after Vancouver-based Happy Belly announced a five-unit franchise agreement in Alberta for its Heal banner in October.
“We anticipate a significant number of openings in 2024 across Canada,” said Black.