Legendary menswear company Harry Rosen will relocate its flagship Toronto store and invest $50 million to upgrade its retail fleet across Canada.

The new Toronto store will be located within a three-storey, 38,000-square-foot space at 153 Cumberland Street, about 200 metres away from the premises in the Yorkville district, the company announced Thursday.

Chain founder Harry Rosen died in December. His son and grandsons continue to lead the company while pushing to help men enhance their style and grow the chain.

“Since my father opened the Bloor Street doors in 1970, and our current flagship in 1987, Harry Rosen has developed such a deep connection to the Yorkville neighbourhood,” said Larry Rosen, the company’s chairman and CEO and Harry’s eldest son.

“We are very excited to continue pushing our legacy forward by positioning our most important, innovative, and immersive flagship at the centre of the Canadian luxury and fashion space.”

The move deeper into Yorkville will help to continue the neighbourhood’s evolution and increase development in the area, he added.

Harry Rosen will lease the premises; Toronto-based institutional investor KingSett Capital owns the building. The new store will open in 2026.

“This relocation repositions and enhances a core asset in the KingSett portfolio and highlights a growing trend in retail real estate, the importance of creating an extraordinary in-store customer experience to build long-term brand and property value,” said KingSett CEO Rob Kumer.

Harry Rosen’s Canadian fleet of stores will undergo “a transformation” designed to serve luxury suit buyers and deliver new experiences with every visit. Store will be refreshed every five years, starting with a 13,000-sf renovation of the West Edmonton Mall store in 2024.

Harry Rosen will also open a new store in Vancouver’s forthcoming Oakridge Park, which is the massive redevelopment of the Oakridge Shopping Centre.

The new Toronto store, West Edmonton Mall location and Oakridge Village designs were developed in partnership with Toronto-based DK Studio Architects.

“Retail is theatre, and the store is our stage,” said Ian Rosen, the chain president and COO and a third-generation leader of the family-run business. “Our new store concepts are a direct response to what we’ve heard from our clients and from studying the world’s leading customer experiences.”

Rendering: DK Studio Architects/CNW Group/Harry Rosen