Nespresso Canada has opened a new coffee shop in Toronto’s Union Station.

The store is one of 36 boutique-style locations that the company operates across Canada, Nespresso said in a news release.

Union Station retail leases are managed through Greater Toronto Area consultancy Beauleigh.

Nespresso said the shop be the company’s first in North America based on a new concept designed to meet shoppers’ evolving needs by offering immersive, localized and personalized experiences, said the company.

The store will offer tasting rituals and masterclasses on the roasting of grinding of coffee beans to help customers discover coffee aromas and origins. Nespresso also plans to demonstrate how it recycles its used aluminum capsules and takes other action to preserve the world’s resources.

Montreal-based Nespresso Canada is a subsidiary of global food giant Nestlé.

The Union station store opening comes after French retailer Columbus Cafe expanded into Ontario with the opening of a new downtown Toronto location.