Men’s and women’s fashion retailer RW&CO has opened its first flagship store at Promenades Saint-Bruno in the Greater Montreal Area.

The chain is one of three controlled by Reitmans Canada. Promenades Saint-Bruno is located in Saint-Bruno, Que. Reitmans said RW&CO has redefined its visual identity, in-store experience, and customer approach to better align with the values and lifestyle of today’s consumer.

The 7,800-square-foot location is RW&CO’s largest to date, featuring curated collections, modern design elements, and a lounge-like fitting area. According to Reitmans, the space captures RW&CO’s modernized visual identity, revealed in September as part of the chain’s next chapter.

“This moment represents much more than a rebrand. It marks a pivotal milestone in our five-year strategic plan and it’s a reimagining of what RW&CO stands for,” said Margaret Thouez, general manager of RW&CO.  

The retailer intends to use the platform to host brand collaborations, spotlight local talent, and deepen connections with Canadian consumers.

Reitmans is one of Canada’s leading men’s and women’s specialty retailers. The company operates 391 stores under three banners: Reitmans (221), PENN (86) and RW&CO (84).

Pictured: New RW&CO location at Promenades Saint-Bruno.

Photo: CNW Group/Reitmans