Specsavers will expand into Manitoba in the summer of 2024.

The eyewear and eyecare retailer announced Friday that it has decided to add another province to its chain following a successful launch in Ontario, Alberta and B.C. The U.K.-based company said it has built a network of about 250 optometrists and licensed opticians since entering the Canadian marketplace in 2021.

Having opened more than 90 locations in the country, Specsavers bills itself as Canada’s fastest-growing network of eyecare professionals. The company said it based its decision to move into Manitoba on strong business performance, consumer demand and interest from optometrists and opticians seeking ownership opportunities outside of its existing Canadian markets.

“Our expansion into Manitoba means more Canadians will have access to comprehensive eyecare and quality, affordable eyewear, as well as more opportunities for independent optometrists and opticians to start their own practice,” said Bill Moir, Specsavers Canada’s managing director. 

Specsavers covers 100% each location’s startup costs with the investment averaging $500,000 per location.