Specsavers will open its third Winnipeg eyewear location on Thursday.

The new store will be located at SmartCentres Winnipeg West and will also be the U.K.-based chain’s third location in Manitoba.

Specsavers opened its first stores in the province at CF Polo Park and St. Vital Centre earlier this year.

“Our eyecare professionals are excited to welcome customers into our new locations. Specsavers offers high quality and stylish eyewear collections alongside friendly, professional service,” said Bill Moir, managing director of Specsavers Canada.

“We know that for too many people in Manitoba, the cost of eyewear can be a barrier to better vision. It is concerning when people choose to delay important eye exams to avoid the cost of their eyewear purchase. At Specsavers, no one has to compromise on quality or style to stay within an accessible price point.”

Since expanding into Canada in 2021, Specavers has opened about 125 locations in B.C., Alberta, Ontario and, now, Manitoba.