Superior Fence & Rail is expanding into Canada through the Greater Toronto Area marketplace.

The Jacksonville-based company’s first international expansion outside of the U.S. involves plans to open franchise locations in the GTA and across Ontario.

Part of the Empower Brands ownership umbrella, Superior bills itself as North America’s largest fence franchise. Superior said the move is driven by rising demand for outdoor living and property-improvement solutions across Canada. After launching its franchising model in 2017, the company has expanded rapidly across the U.S. and is now targeting one of North America’s most active residential and commercial construction markets.

“Entering the Canadian market is a significant step forward for Superior Fence & Rail and for our long-term growth as a brand,” said Zach Peyton, brand president and founder of Superior.

“Toronto is a dynamic, high-demand market, and we see a tremendous opportunity to bring our experience, infrastructure and customer-first approach to business owners looking to build something meaningful and sustainable,” he said.

Superior said it has grown into the largest fencing company in the U.S. through strong purchasing power, comprehensive training programs and proprietary technology that supports sales and customer management. Franchise owners receive in-depth operational and business training, enabling individuals from a wide range of professional backgrounds to operate a location without prior fencing experience.

“Superior Fence & Rail’s expansion into Canada is a natural evolution in furthering the positive impact of what we’ve built in the U.S.,” said Empower Brands Chief Development Officer Scott Sutton. “With the support of Empower Brands and our internal systems, we’re eager to provide more franchise owners beyond domestic borders with the tools, training and purchasing power needed to compete in the booming fencing industry from day one.”

The initial Canadian rollout will focus on the Toronto area, with additional franchise opportunities expected across Ontario as development progresses.

Superior operates more than 250 locations across over 45 U.S. states and provides fencing solutions to residential and commercial customers.