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Primaris Uses Creativity to Complete $565M Acquisition of Promenades St-Bruno Mall

Company: 

Primaris REIT

Primaris REIT’s $565-million acquisition of CF Promenades St-Bruno mall in St. Bruno, Que., closed in fall 2025 as a result of using hundreds of millions of dollars in cash and equity.

To acquire the asset from Cadillac Fairview, the REIT paid $320 million in cash and $160 million in series A units at a price of $21.40 per unit and $85 million of 6% exchangeable preferred units at a price equal to the issue price per unit, subject to customary adjustments.

As part of the equity consideration, Primaris issued about 11.5 million units and provided them to the vendor, based on market value at the time of the issuance.

By using financial creativity to complete the deal, Primaris was able to acquire a debt-free prime suburban large-scale retail property on Montreal’s South Shore. The REIT also helped CF continue its retail-divestment program.

These are some of the reasons why Primaris REIT President and Chief Operating Officer Patrick Sullivan and Alex Avery, the REIT’s president and CEO, were honoured with a Canadian Transactions of the Year Award for completing its acquisition of Promenades St-Bruno. The awards highlight deals and closings impacting Canada’s commercial real estate sector.

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About Monte Stewart

Monte Stewart serves as Content Director - Canada for Connect Commercial Real Estate. Based in Vancouver, British Columbia, Monte provides daily news coverage of major Canadian commercial real estate markets, including Vancouver, Toronto, Montreal and Calgary. He has written about the real estate sector for various media outlets and Avison Young since the early 2000s. In addition, he has covered sports, general news and business for several leading wire services and publications, including The Canadian Press, The Associated Press, The Calgary Herald, The Globe and Mail, Research Money, The Daily Oil Bulletin, Natural Gas World and The Toronto Star. Monte is active in his community as a youth basketball coach and raises funds for such charitable causes as Movember.